COLUMBUS, Ohio (WCMH) – Walking up and down Lane Avenue, you can feel the Gameday Eve excitement in the air.
Local apparel stores have had lines wrapped around them all day.
“I think it is the game of the season and it sure feels like it,” said Kelly Dawes, owner of College Traditions. “People are acting like it. You know, football season never ended for us after the national championship, but I think it's just going to be one for the books.”
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Dawes said she’s seen local Buckeye fans and fans who have traveled across the country.
“It's our bread and butter,” Dawes said. “It's our Christmas time. I mean, these whole weekends, really, Friday, Saturday and Sunday just really keep us alive. We're a small, family owned business, and so these weekends really make a difference.”
Fans at College Traditions said they are ready for the big game.
“I think our boys are going to be victorious,” said Erin Habersack, an Ohio State fan.
Habersack said she has witnessed Ohio State face off against Texas before.
“I was actually in both the one at Texas and the one that we played here,” Habersack said. “Obviously, the one at Texas was way more exciting because we won.”
Buckeye season ticket holder, Paul Kory, will be hiding something on Saturday.
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“When I went to college, I had to get out of Ohio to go where it's warm,” Kory said. “And I even have a Texas tattoo right there. So I am a Longhorn, but more importantly, I'm a Buckeye.”
Kory said he plans to tailgate with his daughter and other Buckeye fans, and cover up that tattoo Saturday.
“Absolutely nobody's going to see that,” Kory said. “So I'm going to buy the big jersey and just make sure it's covered.”
Even some Longhorns fans from Texas were there to check out the store.
“I typically go to a few games a year and I just thought it'd be cool to come out here,” said Mark Denman, a Texas fan. “Well, it is two of the bigger college programs in the country. You know, both teams bring in the most revenue out of any college football team, and both teams have a whole lot of history.”
Dawes said the lines have been long all week, and the store has more than 2,000 items in stock.
“Oh my gosh, everything is flying off the shelf,” Dawes said. “Of course, a lot of people are buying red because it's a scarlet out, but really they're just grabbing everything.”
The fans said that they know the season opener will live up to “the game of the year hype” and they have some predictions of their own.
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“I think it should be like 34-32, The Ohio State University,” Kory said.
“I got the same prediction as him, 34-32, but I just think it'll be the University of Texas over Ohio State," Denman said.
“I think we're going to win by, I think, It'll be 21-24, but guys, let's see if I'm right,” Dawes said.
Dawes said it's weeks like this that keep her business alive.
It was busy around Ohio Stadium Friday. As a reminder there are some road closures around the stadium Saturday.